INSIGHT:
Shelter-in-place had left families at home looking for new and fun ways to entertain themselves. Gaming, in all of its forms, had increased in popularity.
Simultaneously, Online Facebook Events were on the rise in both number of new events and engagement with them.
IDEA:
Let everyone play Pictionary with the Sloth.
A Facebook Event game night connects GEICO's beloved Sloth with everyone sheltering-in-place to create the slowest guessing game in history.
We launched The Sims 3 Showtime with Katy Perry telling the story of her rise to fame from simple beginnings mirroring the experience in the game.
We created the first ever campaign to launch the Walgreens Prescription App, showcasing how easy it was to refill anywhere.
We created a series of short spots to launch Trulia and tap into insights of real home buyers and the kinds of "real" conversations they have when looking for that perfect home across different life stages.
